Mission Projects consulted on the Tin Building’s launch campaign. We acted as liaison between agency, client, photographer, and talent agency. In addition, we assisted in optimizing the agency’s approach, with an eye towards greater breadth and flexibility in front of the lens.
By partnering with 2x4 early in the concept phase, we were able to advise on any budget or feasibility watchouts before presenting to the client. This allowed the process to move forward more seamlessly and for there to be fewer surprises upon production.
When it was time to shoot, we produced sets from scratch to evoke the yet-complete Tin Building, and wrangled vibrant New York City talent: Katie Holmes, Curtis Coltrane with his family, Laila Gohar, and Richie Shazam. We also supported Suzanne in the intricate challenge of shooting stills and motion, food and people, by a tightly run ROS and an exceptional team.
