Project

ServiceNow

Agency

IDW Studio

Artists

Elliott Wilcox (Photography)

Roadwork Studio (Video)

Services

Consulting, Production Liaison

Location

Berlin

Media

Photography, Video

IDW Studio approached Mission Projects to oversee a campaign shoot for ServiceNow in Berlin, given our vast international production contacts. Mary — fluent in German — served as the liaison between IDW Studio and a trusted German production partner, and managed the production across 20 talent and 12 locations over the course of three densely packed shoot days. Mary translated German and English, but she also translated the way the two cultures approach creative production.

Woman smiling near the Brandenburg Gate, holding a smartphone, wearing a purple plaid scarf, with a clear sky background.
Three people in business attire walking on a city street, two men and one woman, smiling and looking at a smartphone. A bicycle and cars are in the background, with modern buildings lining the street.
Woman in blue coat and sunglasses smiling, holding smartphone, walking in urban setting with modern buildings in background.
Two train workers in uniforms discussing at a train station platform, one holding a laptop, with a digital sign and clock in the background.
Man sitting on park bench with laptop, cyclist passing nearby
Woman smiling in office meeting, wearing a colorful blouse and light jacket, seated at a desk with a laptop and papers.
Two men in an office, one eating pizza and laughing, the other with hands to face, seated at a desk with laptops and coffee cups.
A man and a young boy smiling and looking at a laptop together at a table with a blue mug.
Smiling person in a suit at a desk with a laptop and glass of water in an office setting.
Person in leopard print coat sitting at a table in a cafe, looking to the side, with a laptop and a coffee dripper in front of them.